EVENT K-Food Video Contest Hosted by the Embassy of the Republic of Korea, K-Food Video Contest is an annual campaign that invites audiences to engage with and share their experiences with Korean food through video. This edition centered on the theme “Share Your K-StreetFood Story.” I developed the visual direction for the campaign and translated…
BRANDING Lee Hwa Lee Hwa was a modern Chinese tapas and bar concept offering a contemporary approach to Chinese dining in a casual, social setting. I designed the logo around the meaning of LeeWha (梨花), or “pear blossom,” using the flower as the central visual motif. The Chinese characters were incorporated into the mark to…
EVENT WBG: Korea Innovation Week Korea Innovation Week brought together Korean institutions and World Bank Group partners at the World Bank Group headquarters in Washington, D.C. to share Korea’s experience and expertise in innovation and technology for international development. As part of a collaborative design team, I developed a cohesive range of event materials across…
BRANDING No.1 Golf Lounge No.1 Golf Lounge is an indoor golf destination that combines simulator play with a relaxed social and lounge experience. Featuring Golfzon simulators, private rooms, and a full-service bar and kitchen, the space is designed for both dedicated golfers and casual group play. I designed the logo with a clean, modern approach,…
EVENT Council of Korean Americans Gala & Summit The Council of Korean Americans (CKA) hosts its annual Envision Gala & Summit, bringing together Korean American leaders from across industries to celebrate the community’s achievements and strengthen connections across generations. As part of a collaborative design team, I contributed to the event’s visual materials across multiple…
MARKETING + SOCIAL MEDIA New Bank NewBank is a community-focused commercial bank serving individuals and businesses. I designed a range of marketing and promotional materials, including multilingual advertisements in English, Korean, and Chinese, a holiday card, and a TV animation. The work focused on maintaining a consistent and professional brand presence while adapting the visuals…
BRANDING SYN Architecture & Engineering SYN Architecture & Engineering is a multidisciplinary firm providing architecture, interior design, and engineering services. I developed a new logo identity that reflects the firm’s architectural focus while incorporating a subtle connection to its founder’s Korean background. Drawing from the pronunciation of SYN and the founder’s Korean heritage, the logo…
Back to all projects PRINT + DIGITAL DESIGN World Bank Group: Trust Funds Supported by contributions from participating countries, the World Bank Group Trust Fund helps fund programs and initiatives across its global development work. Each year, its publications communicate how these funds are used and highlight key activities and outcomes. I designed the annual…
BRANDING Black Dragon Martial Arts Black Dragon Martial Arts is a martial arts academy offering Taekwondo and fitness programs for children, teens, and adults. The academy focuses on building confidence, discipline, physical strength, and personal growth through martial arts training. I designed the logo around a dragon motif inspired by the Black Dragon name. The…
Back to all projects PRINT + DIGITAL DESIGN Town of Vienna Town of Vienna Economic Development supports and promotes the local business community in Vienna, Virginia. As part of a design team, I designed select promotional and event materials for its business-focused initiatives, working across print and large-format applications. The campaign included folders, retractable banners,…