BRANDING

SYN Architecture & Engineering

SYN Architecture & Engineering is a multidisciplinary firm providing architecture, interior design, and engineering services. I developed a new logo identity that reflects the firm’s architectural focus while incorporating a subtle connection to its founder’s Korean background.

Drawing from the pronunciation of SYN and the founder’s Korean heritage, the logo was inspired by the Korean character “신” (Shin). The character was reconstructed using geometric forms to suggest a house and architectural structure. The final mark uses angular shapes and negative space to create a clean, modern identity that reflects the firm’s precision and structure.

ROLE
Freelance Graphic Designer

DELIVERABLES
Logo Design