Umai Nori

BRANDING Umai Nori Umai Nori is a Japanese temaki restaurant in Washington, D.C., specializing in open-style hand rolls. I developed the logo identity to capture the restaurant’s modern Japanese aesthetic, drawing inspiration from forms associated with temaki and Japanese dining culture. Two complementary logo forms were selected for the final identity. The organic wordmark draws…

World Bank Group: Archives

Back to all projects PRINT + DIGITAL DESIGN World Bank Group: Archives The World Bank Group Archives preserves the institutional records of the World Bank Group and provides access to materials documenting the history of international development. I designed a comprehensive guide that presents its archival collections and research resources through a clear and engaging…

K-Food Video Contest

EVENT K-Food Video Contest Hosted by the Embassy of the Republic of Korea, K-Food Video Contest is an annual campaign that invites audiences to engage with and share their experiences with Korean food through video. This edition centered on the theme “Share Your K-StreetFood Story.” I developed the visual direction for the campaign and translated…

Lee Hwa

BRANDING Lee Hwa Lee Hwa was a modern Chinese tapas and bar concept offering a contemporary approach to Chinese dining in a casual, social setting. I designed the logo around the meaning of LeeWha (梨花), or “pear blossom,” using the flower as the central visual motif. The Chinese characters were incorporated into the mark to…