Korean Food in U.S.

WEB Korean Food in U.S. K-Food in U.S. is a digital platform that introduces Korean food, culture, and events to audiences across the United States. Working closely with the web team, I contributed to ongoing strategy discussions around how users could more easily discover information, explore content, and engage with Korean food and culture through…

K-Food Cook-Off

EVENT K-Food Cook-Off Hosted by the Embassy of the Republic of Korea, K-Food Cook-Off is a culinary competition that brings together participants from diverse backgrounds to prepare Korean dishes and present them to a panel of judges. I developed the visual direction for the event and carried it across a wide range of promotional and…

K-Food Video Contest

EVENT K-Food Video Contest Hosted by the Embassy of the Republic of Korea, K-Food Video Contest is an annual campaign that invites audiences to engage with and share their experiences with Korean food through video. This edition centered on the theme “Share Your K-StreetFood Story.” I developed the visual direction for the campaign and translated…

Proof Strategies

MARKETING + SOCIAL MEDIA Proof Strategies Working with Proof Strategies, I designed digital assets for several of their clients, including Call2Recycle, Keolis, and Equivant. Using client-provided content, I developed social media graphics and blog header images that translated each message into clear, engaging visuals while staying consistent with each brand’s established identity. The work required…