Hosted by the Embassy of the Republic of Korea, K-Food Video Contest is an annual campaign that invites audiences to engage with and share their experiences with Korean food through video. This edition centered on the theme “Share Your K-StreetFood Story.”

I developed the visual direction for the campaign and translated it across multiple promotional touchpoints. I designed email graphics, promotional flyers, social media content, and other campaign materials, creating a cohesive visual identity across digital and print applications.