PRINT + DIGITAL DESIGN

Soricha Tea & Theater

Soricha is a Korean tea house that shares Korean tea and culture through traditional beverages and cultural performances.

I designed print and digital menus that reflect the brand’s Korean identity while organizing its wide variety of specialty drinks into a clear, approachable layout. Subtle illustrations inspired by traditional Korean architecture and music were incorporated into the background, paired with brush-style typography that connects with the existing logo. I also retouched and refined the drink photography to highlight the distinct colors and ingredients of each beverage while keeping the overall presentation clean and consistent across print and digital formats.

ROLE
Freelance Graphic Designer

DELIVERABLES
Menu Design · Promotional Collateral